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After contacting us, an initial visit helps to assess your specific needs. Merchandise is evaluated and if live auction is determined to be the best avenue for selling, a date, time & location are decided upon. After agreeing upon a marketing budget, commision rate, and sale preparation specifics, a written contract is initiated.

The advertising proposal will vary depending on the types of items to be sold. This could include: trade publications, local & state print ads, flyers mailed to a targeted group, online advertising, etc.

Commission varies depending on the project.

Sale preparation is negotiable. Preparation consists of cleaning, grouping, and organizing, for the best possible marketability on auction day, and can be accomplished by our staff-- or-- by the seller.
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Lee Murray, CAI
Wisconsin Registered Auctioneer #53
P.O. Box 212
Wisconsin Dells, WI 53965
608-254-8696
email: lamcai@merr.com
The Auction Process